Tag Archives: Scent Marketing

Scent and the Dagger

Thursday February 9th, 2017




A company’s philosophy handed down from generation to generation blended with the Made in Italy tradition from 1948 to this day

Since its first collection the brand showed itself a maverick by braking the patterns of the trends of the moment, not only realizing simple and discounted shoes but real “couture pieces” too  made up by precious embroideries and refined accessories.

The brand, first among all others, innovative as it is in communications too, also disrupts the advertising message of footwear. Once “still life” shoes pictures were a plus, as if they were inanimate objects, but not anymore.  Now real clothing pieces are at the feet of world famous super models too: Natalia Vojnovic, Lily Donaldson, Bianca Balti, Anja Rubik, Isabeli Fontana, Anouck Lepere, Karen Mulder, Carla Bruni and many others were set in glamorous and great charms locations captured by prestigious international photographers: Ellen Von Unwerth, Terry Richardson, Mario Sorrenti e Steven Meisel among others.

Maverick and unconventional are Cesare Paciotti’s men and women too, for whom an oriental and energizing fragrance has been created filled with bergamot, tobacco leaves and Ylang Ylang as base-notes. A bouquet of great character can create a perfect combination between the elegance of Cesare Paciotti and the underground nature of his customers.

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Venice: T Galleria DFS Fondaco dei Tedeschi

Thursday September 29th, 2016


A twelfth century construction, destroyed and rebuilt twice in 1508, the first landing place of the goods the German merchants used to deliver from Nuremberg , passing on as the Bureau of Customs in the Napoleonic period, then landing as a headquarter of the Italian post office until the 1980s and finally acquired by Benetton family later on.
This was the Fondaco dei Tedeschi site, now the first DFS European department store the travel retali division of the subsidiary LVMH luxury,Moët Hennessy Louis Vuitton global giant.
A Venice choice as a matter of fact, was the preferred location  by tourists “the world most favorite tourist destination”.
Rem Koolhaas OMA architect Studio seven thousand square meters of surface through an ambitious and controversial project that restored the building both to its original splendor and intended purpose: i.e. to be a confluence location between goods and consumers.
Far before its inauguration, DFS’ Fondaco dei Tedeschi T Gallery reaches out a-much-difficult-to-beat world record:  being the first Fashion Store ever stuck into a so-old and historic architectural complex.
Inside the T Gallery the major international luxury brands will be present and the ground floor will be featuring the -Food -and Beverage-Made in Italy performers.
In order to amplify the visitors’ customer’s experience as much as possible, DFS has created a diffusion of fragrances system that would be able to carry out an extensive and noticeable olfactory island along the 32,000 cubic meters of the structure. The air conditioning system thereby installed makes use of the ScentStream diffusors of Scent Air which allow an extensive presence of perfume without any visible element altering the architectural appearance of the Fondaco.
The DFS chosen fragrance is an aromatic scent filled with notes of white tea, thyme, amber and musk.
The DFS’ Fondaco dei Tedeschi T Gallery stands as the biggest fragrance diffusion system in Europe: according DFS’ estimates, its olfactory island is due to be reminded as as well as be gathered from more than two million visitors every year.

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(Italiano) Kiabi : una fragranza per tutti.

Tuesday June 23rd, 2015


Nel 1978, Patrick Mulliez lancia un concetto rivoluzionario : la distribuzione tessile su grande superficie specializzata. La sua idea? Proporre al consumatore prodotti di tendenza, di qualità, accessibili alla maggior parte delle persone. Democratizza così la moda presentando collezioni per tutta la famiglia, tutto l’anno. Inventa ciò che da 30 anni è diventato un punto di riferimento per i consumatori: Kiabi, la moda a piccoli prezzi.

Kiabi è presente in tutti i Paesi Europei ed ha recentemente inserito all’interno dei suoi punti vendita la diffusione di una fragranza agrumata ed effervescente : note di testa con Lime miscelato ad una mela deliziosa e terra e, da ultimo, con note di legno di bambù.

La collocazione dei diffusori assicura una immediata percezione della fragranza all’ingresso realizzando un importante effetto benvenuto e nei camerini di prova; nell’ambiente dove il consumatore concretizza la sua propensione all’acquisto.

In Italia puoi valutare l’effetto della diffusione  in 40 punti vendita Kiabi distribuiti sull’intero territorio nazionale

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