Venice: T Galleria DFS Fondaco dei TedeschiThursday September 29th, 2016
A twelfth century construction, destroyed and rebuilt twice in 1508, the first landing place of the goods the German merchants used to deliver from Nuremberg , passing on as the Bureau of Customs in the Napoleonic period, then landing as a headquarter of the Italian post office until the 1980s and finally acquired by Benetton family later on.
This was the Fondaco dei Tedeschi site, now the first DFS European department store the travel retali division of the subsidiary LVMH luxury,Moët Hennessy Louis Vuitton global giant.
A Venice choice as a matter of fact, was the preferred location by tourists “the world most favorite tourist destination”.
Rem Koolhaas OMA architect Studio seven thousand square meters of surface through an ambitious and controversial project that restored the building both to its original splendor and intended purpose: i.e. to be a confluence location between goods and consumers.
Far before its inauguration, DFS’ Fondaco dei Tedeschi T Gallery reaches out a-much-difficult-to-beat world record: being the first Fashion Store ever stuck into a so-old and historic architectural complex.
Inside the T Gallery the major international luxury brands will be present and the ground floor will be featuring the -Food -and Beverage-Made in Italy performers.
In order to amplify the visitors’ customer’s experience as much as possible, DFS has created a diffusion of fragrances system that would be able to carry out an extensive and noticeable olfactory island along the 32,000 cubic meters of the structure. The air conditioning system thereby installed makes use of the ScentStream diffusors of Scent Air which allow an extensive presence of perfume without any visible element altering the architectural appearance of the Fondaco.
The DFS chosen fragrance is an aromatic scent filled with notes of white tea, thyme, amber and musk.
The DFS’ Fondaco dei Tedeschi T Gallery stands as the biggest fragrance diffusion system in Europe: according DFS’ estimates, its olfactory island is due to be reminded as as well as be gathered from more than two million visitors every year.